March 9, 2013

SodaStream: Walking the Walk

I wish I could treat this subject in greater detail, but something is better than nothing, especially if information is worth knowing in helping to form judgments.

I do not drink soda, except once in a while, but want to give a shout out to SodaStream, Israel’s successful home soda device company. Some want to shut it down (I hope no environmentalists) because its products are made in an “illegal settlement” and it harms local Arabs. Here is what one such opponent, Code Pink, says:
[T]here is nothing friendly about the destruction of Palestinian life, land and water resources! SodaStream is an Israeli corporation that produces all of its carbonation devices in an illegal settlement in the West Bank. All Israeli settlements exist in direct contravention to international law!
But are these allegations true?

Here is a video about SodaStream I saw at the Step Up for Israel blog. Watch it and decide for yourself if this is a bad company or not, or perhaps one that should be admired.

If this causes a shift in perception, follow it. See where it takes you. So much is shielded from view. Is there more the Code Pinks are not saying because they don't want you to know?

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